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Celebrity Worship
The public's insatiable appetite

[Doug Gamble] 8/257/05

Despite high-profile events such as terrorist bombings, the war in Iraq, record high gasoline prices and others, figures recently released by The Audit Bureau of Circulation for the first half of 2005 show a drop in readership of news magazines, while celebrity magazines’ circulations are booming.

The statistics are revealing. Circulation of “Time” remained stagnant at 4.5 million with newsstand sales falling 3.4 percent. Sales of “Newsweek” at newsstands plunged 14 percent, although total circulation went up slightly to 3.2 million.

Contributor
Doug Gamble

Doug Gamble is a former writer for President Ronald Reagan and resides in Carmel. [go to Gamble index]

But “People” magazine’s circulation rose to 3.8 million and it was the number one magazine seller on newsstands, averaging 1.49 million copies. “In Touch” boosted its circulation by 49.7 percent; “People” wannabe “Us Weekly” was up 23.9 percent and American Media Inc.’s “Star” jumped 20.9 percent.

I suspect these results are not so much a desire to escape from the day-to-day drag of grim reality as they are a symptom of a culture that increasingly worships at the alter of celebrity. Another symptom is television’s fascination with celebrity news, as spotlighted on such shows as “Entertainment Tonight,” “Extra,” “The Insider,” “Showbiz Tonight” and “Celebrity Justice,” to name a few.

What’s next? Why not celebrity medical news with intimate details of the stars’ proctological exams?

So how did our culture descend from the World War II era when celebrity-watching was a welcome distraction to now when it’s an obsession? It’s part of the continuous dumbing-down of America, the re-shaping of a society that would rather follow revelations of who’s sleeping with whom in Hollywood than wrap its mind around issues of substance, even at a time of peril to our country.

Comedian Kathy Griffin, whose hilarious rants tearing strips off celebrityhood are ironic in that she relies on the existence of celebrities for her bread and butter, says, “When I was growing up in Chicago dinnertime was for political discussions. We knew every congressman that did this or that and every alderman who was on the take. Dinner conversation now is people talking about Brad Pitt and Jennifer Anniston like they’re friends.”

Another change from the time of Ms. Griffin’s childhood is a culture so vapid it creates celebrities such as Paris Hilton who have accomplished absolutely nothing of merit and are famous only for being famous. While some might say the same of Zsa Zsa Gabor from an earlier generation, the woman at least had some intelligence and a quick wit.

Celebrity worship has elevated some of them to an undeserved status in the public forum. Pronouncements on foreign policy by the likes of Sean Penn or Susan Sarandon are reported by the media as though they actually matter, as if their ability to memorize lines and deliver them before a movie camera gives them insights worthy of note.

The fact is, only two actors in U.S. history have had a real impact on the country, one for worse and one for better -- John Wilkes Booth and Ronald Reagan. But so powerful has celebrityhood become that Arnold Schwarzenegger parlayed his fame into the California governorship, and names mentioned as his possible opponents in 2006 include Warren Beatty, Rob Reiner and, incredibly, Robin Williams.

President Franklin Roosevelt said, “The only thing we have to fear is fear itself.” President John F. Kennedy said, “Ask not what your country can do for you; ask what you can do for your country.” Singer Mariah Carey said, “Whenever I watch TV and see those poor, starving kids all over the world, I can’t help but cry. I mean, I’d love to be skinny like that, but not with all those flies and death and stuff.”

Which statement best represents the mentality of U.S. culture today? I think you know. And what’s more frightening is that should Ms. Carey or someone like her enter politics and compete with a serious candidate lacking her fame, she would probably win. tRO

California-based Doug Gamble contributed speech material to Presidents Reagan and George H.W. Bush, and writes a twice-monthly column for the Orange County Register and CaliforniaRepublic.org.

Copyright 2004 Doug Gamble

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